Edmonton Headshots vs Personal Branding Portraits — What’s the Difference?
If you're a professional, entrepreneur, or business owner in Edmonton, you’ve likely wondered:
“Do I need a headshot or a personal branding session?”
Both are important — but they serve very different purposes.
Here’s a clear, simple breakdown to help you choose the right type of session for your goals.
1. What Is a Professional Headshot?
A headshot is a clean, polished portrait typically framed from the shoulders up.
Its purpose is straightforward:
✔ Show your face
✔ Look confident and approachable
✔ Represent your professional identity
Headshots are commonly used for:
LinkedIn
corporate directories
resumes
speaking engagements
ID badges
websites “About” pages
Typical headshot features:
simple background
minimal posing
neutral wardrobe
clean lighting
one look, one expression
Headshots are fast, efficient, and ideal for people who need a refreshed professional image.
2. What Is a Personal Branding Portrait?
A personal branding session is much more in-depth and storytelling-driven.
It’s meant to showcase your:
personality
values
expertise
lifestyle
visual identity
These portraits help people feel connected to you before they ever meet you.
Personal branding photography is ideal for:
entrepreneurs
creatives
realtors
coaches
consultants
small business owners
influencers
Features of branding sessions:
multiple outfits
multiple backgrounds or settings
a mix of expressions (approachable, focused, fun, bold)
props that represent your work
lifestyle poses
full body, mid-length, and headshot variations
more creative styling and lighting
Branding portraits tell a story about who you are and what you offer.
3. Which One Do You Need?
Choose a headshot if you want:
a quick session
a clean professional look
something for LinkedIn or corporate use
Choose personal branding if you want:
portraits that express your personality
a library of images for your website or social media
storytelling images that help build your brand
a more tailored, creative experience
4. Many Clients Book Both
Often, branding clients need:
a strong headshot for LinkedIn
lifestyle images for their business
creative portraits for ads, email signatures, and website banners
Branding sessions can include headshots — but headshot sessions cannot replace branding.
Final Thoughts
Whether you're updating your professional image or building a full personal brand, choosing the right type of portrait session makes all the difference.
At Lume Visions in Edmonton, we help you feel confident, natural, and empowered in front of the camera — no matter which option you choose.
